Every sector runs on the same foundation and wins on something different.
Every business we run needs the same underlying things. Hosting that holds up, email that reaches the inbox, a site that looks current, somebody answering questions, reviews handled. What changes by sector is which of those actually decides whether you win the customer.
A hotel lives or dies on reviews and local search. A senior living community lives on what happens when a family researches you at eleven at night. A startup needs to look established before it is. Selling all of them the same package would be lazy, so we do not.
