You did not start this to become an IT department.
Somewhere along the way the website needed updating, the email stopped working properly, someone said you should be posting more, and a customer asked a question you did not see for three days. None of it is your actual job, and all of it lands on you anyway.
This is the plainest version of what we do. You keep running the business. We run the part that keeps the business findable, reachable and open looking.
